Learn the Highly paid skill
Marketing managers, agency professionals, e-commerce founders, and career switchers wanting full cross-channel expertise.
Students
Build advanced digital marketing and media-buying skills.
Begineers
Develop a strong foundation and progress toward advanced strategies.
Small Business Owners
Scale campaigns and improve customer acquisition and ROI.
Curriculum Structure
Month 1: Search Engine Marketing (Google Ads Deep Dive)
- Account Architecture for Enterprise/Multi-Campaign Setups
- Search, Display, and Video Campaign Scaling Strategies
Month 2: Advanced Google E-Commerce (Shopping & Performance Max)
- Google Merchant Center Setup, Product Data Feeds & Diagnostics
- Advanced PMax Segmentation & Custom Label Strategies
Month 3: Amazon Advertising Strategy & Brand Growth
- Sponsored Products, Sponsored Brands, and Sponsored Display Ads
- Amazon Brand Storefronts & A+ Content Integration with Paid Ads
- Managing Amazon Campaign Placement Bids & TACoS (Total Advertising Cost of Sales)
Month 4: Data Analytics, Attribution & Automation
- Google Tag Manager (GTM) Setup & Conversion Tracking
- Multi-Touch Attribution Models & Customer Acquisition Cost (CAC) Calculation
- Marketing Automation & Rules-Based Bid Management
Month 5: Scaling, Budget Management & Multi-Channel Strategy
- Combining Google Ads and Amazon Ads for Omni-Channel Growth
- Client Pitching, Agency Workflows, and Reporting Dashboards (Looker Studio)
Month 6: Live Client / Capstone Project & Dual Certification
- Hands-On Campaign Setup on Live Budgets
- Campaign Troubleshooting, Scaling Case Studies, & Final Exam
